Y’all, your girl was in a Clairol, Nice & Easy Campaign. Clairol had 100 women dye their hair with their newly formulated Nice & Easy permanent hair dye. They wanted to test if a new hair color would boost a woman’s confidence. Clairol has also been working on this new formula for years so they wanted the launch to be special, and I think it was just that. Here’s what they found out:
- 97% checked themselves out more
- 87% got more compliments
- 77% gave more compliments
- 70% said they were ready for anything
- 85% felt more confident
Now I’m not saying coloring your hair is going to solve all self-confidence issues, but I do see it as putting on make-up, a new lipstick or that outfit you love. When you do the slightest change it gives you a new outlook on yourself.